Music with Meaning,
Data with Depth,
People at Heart.
I understand how people form and break listening habits — and how to measure, shape, and protect them. For over 25 years, my work has combined music programming, playlist strategy and audience intelligence: three disciplines that ask the same question — what makes a listener stay, return, and become loyal. My strategic thinking turns that question into clear, actionable answers.
I've built my expertise in radio — a medium that has been measuring attention and habit longer than any streaming platform. The insights transfer directly: to broadcast, to streaming, to whatever comes next.
Radio has been my passion since I was 10 years old — a passion that continues to drive me every day. Over 25 years, I've gained extensive experience in music scheduling and audience strategy, working with radio stations of all sizes.
From global players like the BBC and Radio France to regional broadcasters like baden.fm and donau3fm, I've seen it all.
Through collaborations with programme directors, editorial teams, radio consultants, and researchers worldwide, I've developed a deep understanding of their challenges and perspectives. This allows me to tailor solutions that meet the unique needs of different decision-makers.
But my expertise goes beyond music scheduling. Market research, strategic planning, streaming intelligence and workflow optimization are just as important to me as finding the perfect song at the perfect moment.
I'm available to work with you globally — in German for the DACH region or English anywhere in the world.
That's me
My Services
Scheduling
As your external music director, I will create and deliver daily playlists that are precisely tailored to your station's strategic guidelines. These playlists are designed to reflect your brand identity, engage your audience and meet your station's programming goals. By combining my deep understanding of music scheduling in radio with your specific requirements, I ensure seamless integration into your existing operations.
This service is designed to take the complexity out of music scheduling by managing all the tasks involved, allowing your team to focus on other priorities while retaining full control of the strategic direction.
Training
Strengthening music scheduling teams through tailored training and workshops is my passion. The sessions are designed to simplify the complexities of creating playlists.
In my workshops, I collaborate with users and program creators to enhance their skills. By sharing practical expertise, I help teams adopt new technologies and refine their approaches, enabling them to deliver consistent, high-quality results. For leadership, I break down these processes in clear terms, showing why targeted training is essential and how it directly contributes to the station’s success.
With the right tools and knowledge, your team will not only work more efficiently but also foster creativity and innovation in their daily operations.
Streaming Intelligence
Raw streaming data tells you what happened. I tell you what it means — and what to do about it. From listener retention and habit analysis to platform risk and audience segmentation: I turn log files into decisions that your dashboard doesn't show you.
Consulting
In addition to my expertise in music scheduling and audience intelligence, I specialise in optimising workflows and turning data into decisions. My goal is to improve quality while reducing costs — whether that means streamlining editorial processes or identifying what your listener data is really telling you.
At the heart of my work is a commitment to equal partnership. Your priorities are my focus as I encourage open dialogue and align diverse perspectives to build a collaborative and efficient foundation. This approach ensures sound, sustainable decisions that drive long-term success.
Hugs, Laughter and Fun
Joy at work sparks great results
